Stake Your Claim
in the Coming Natural Health
and Wellness Revolution
The fact that every second American has at least one illness, with the majority being overweight, is the greatest health challenge our society faces today. These problems also create big opportunities for the natural health and wellness industry.
In his book, The Wellness Revolution, world-renowned economist, presidential advisor and college professor Paul Zane Pilzer defines the wellness industry as the next big boom that will revolutionize our lives.
Wellness - The Biggest Opportunity of the 21st Century
“We are now at the very beginning of the next trillion dollar industry – an industry that will impact almost every aspect of our lives and achieve $1 trillion in sales within 10 years, but one that is as unknown today as the automobile industry was in 1908 or the personal computer industry was in 1981.
“In order to define the wellness industry and identify its opportunities, we must first distinguish it from a related industry based on some of the same technology – the current $1.5 trillion (U.S.) healthcare industry.
“Approximately one seventh of the U.S. economy, about $1.5 trillion, is devoted to what is erroneously called the ‘healthcare’ business. Healthcare is a misnomer, as this one seventh of the economy is really devoted to the sickness business – defined in the dictionary as ‘ill health, illness, a disordered, weakened, or unsound condition, or a specific disease.’
“The sickness business is reactive. Despite its enormous size, people become customers only when they are stricken by and react to a specific condition or ailment. No one really wants to be a customer.
“In the next 10 years, an additional $1 trillion of the U.S. economy will be devoted to the yet-unnamed wellness business – defined in the dictionary as ‘the quality or state of being in good health especially as an actively sought goal.’
“The wellness business is proactive. People voluntarily become customers – to feel healthier, to reduce the effects of aging, and to avoid becoming customers of the sickness business. Everyone wants to be a customer of this earlier stage approach to health.” (1)
Wellness or Sickness?
In the year 2000, the U.S. population was 276 million. Nearly half of the population – 125 million Americans – live with some type of chronic condition. About 60 million live with multiple chronic conditions.
Examples of chronic conditions are diabetes, cancer, glaucoma and heart disease. The number of people with chronic conditions is growing at an alarming rate. By the year 2020, 25% of the American population will be living with multiple chronic conditions, and costs for managing these conditions will reach $1.07 trillion.(2)
Which side do you want to be on: Wellness or sickness? The time has come to make that choice. We all have a purpose to serve on this beautiful planet. You can either choose to actively seek out solutions, continually nourishing your body and reviving your spirit – or you can remain passive about the potential perils lurking around us, gradually losing your life energy until sickness finally catches up with you. If you don’t make a decision, the choice will be made for you by the financially motivated food, chemical and drug companies, the profit-driven medical establishment, or the media addicted to advertisement dollars. But will that serve your benefit?
Join the Revolution!
Professor Pilzer: “Incredibly powerful economic forces are preventing people from taking control of their health and actually encouraging them to gain weight – forces so powerful that nothing short of a revolution will be able to stop them.
“The emerging wellness industry is as much a reaction to the tyranny of the sickness and the food industries as it is to every person’s desire for the freedom wellness offers. Wellness is the next natural step forward in our destiny and in the advancement of humankind.
“The revolutionary leaders in wellness are the entrepreneurs who grow and procreate wellness, the inventors who instigate wellness services and products, and the practitioners and distributors who carry the wellness message throughout society. Take your pick of how you want to be a leader of this new industry.”
Building Wealth through Promoting Health
The biggest opportunity of the 21st century has just begun, offering never-before-seen ways of building wealth through promoting health. Stake your claim in the coming natural health and wellness revolution! Learn about holistic nutrition and natural ways of keeping yourself and your family healthy, or start a new career in this exciting field.
The Global College of Natural Medicine, as the global leader in natural health and wellness education, offers comprehensive courses that will start you on your way to a new professional career but should that not be your ultimate goal at the moment, the programs are affordable enough to be taken for self-enhancement. By taking one of these courses, you can avoid becoming a victim of the sickness industry by making yourself and others well through holistic nutrition and natural medicine!  10
References:
1) Paul Zane Pilzer: The Wellness Revolution : How to Make a Fortune in the Next Trillion Dollar Industry; Wiley 2003; ISBN 0471430676
2) Partnership for Solutions - A Project of Johns Hopkins University and The Robert Wood Johnson Foundation
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